Demand Generation Manager

An international leading company developing an AI-powered travel platform for businesses is looking for a Demand Generation Manager to join its team.

Founded in 2017 in Rotterdam, the Netherlands, the company is on a mission to simplify the often cumbersome process of booking, modifying, and canceling flights and hotels for business trips — making it fast, seamless, and stress-free.

With thousands of users worldwide and a rapidly expanding client base, the company is continuously introducing innovative features to enhance the business travel experience.

This role offers you a hybrid format of working 3 days in the office and 2 days at home.

Responsibilities:

• Plan and optimize multi-channel ad campaigns to meet lead and CPA goals
• Manage SEO to drive steady organic growth
• Execute CRO initiatives to boost conversion rates
• Refresh ad creatives regularly, track performance, and test new ideas
• Own campaign reporting with actionable insights
• Collaborate with Sales and Product Marketing to align messaging
• Ensure accurate tracking via GA4, GTM, and related tools
• Continuously test and improve campaign performance and ROI

• 4+ years in digital marketing or demand generation (B2B SaaS)
• Proven track record with Paid Ads/PPC campaigns
• Strong skills in analytics, attribution, and reporting
• Hands-on SEO experience and solid understanding of best practices
• Comfortable with CRO testing and conversion optimisation
• Proficient in Google, Microsoft, Meta, and LinkedIn Ads
• Experienced with GA4, GTM, Hotjar or Clarity
• Skilled in SEMrush, Ahrefs, or similar tools
• English level B2+

• Competitive salary 4500-5700€ gross based on your experience
• Hybrid work with three office days and two days working from home
• 25 paid vacation days and 30 working days from abroad
• Commuting allowance for in-office days
• Generous training budget
• Fast-growing scale-up in the travel tech industry
• Work in a multicultural team, enriching inclusive work culture