Growth Marketing Manager - FMCG

Over onze klant

One of the market leading eCommerce platforms dedicated to vitamins, minerals, and supplements, and other health and wellness products.

• Experience in performance marketing, growth marketing, paid media, or digital acquisition, preferably in eCommerce, marketplace, retail, consumer technology, subscription, beauty, health and wellness, or mobile app businesses.
• Hands-on experience managing paid media campaigns across multiple EU markets.
• Deep platform expertise across major global paid media channels, including Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads.
• Experience with EU-specific performance platforms, or similar regional paid media channels.
• Strong understanding of paid search, paid social, app acquisition, display, retargeting, shopping campaigns, feed-based advertising, and marketplace media.
• Proven ability to manage and optimise meaningful paid media budgets across multiple markets and channels.
• Strong analytical skills with experience measuring CAC, ROAS, LTV, payback period, conversion rate, retention, contribution margin, and cohort performance.
• Experience with incrementality measurement, including geo tests, conversion lift studies, holdout tests, matched market tests, or media mix modelling inputs.
• Strong understanding of attribution limitations, platform-reported bias, privacy changes, signal loss, and measurement trade-offs.
• Experience building creative testing frameworks and translating performance data into actionable creative recommendations.
• Proven experience as a hands-on performance marketer with deep expertise in paid media platforms, regional EU media ecosystems, creative testing, campaign optimisation, and incrementally-based measurement
• Ability to assess creative performance by hook, message, offer, format, audience, localisation, and funnel stage.
• Highly analytical, comfortable managing large budgets, and experienced in adapting performance strategies across diverse EU markets.
• Professional fluency or native-level fluency in English required.
• Professional fluency or native-level fluency in Dutch, German, French, Italian, Polish or other European languages strongly preferred.

• Bachelor's Degree in Business or related field preferred
• 7 years of experience in performance marketing, growth marketing, paid media, or digital acquisition, preferably in eCommerce, marketplace, retail, consumer technology, subscription, beauty, health and wellness, or mobile app businesses.
• Experience with Microsoft Office Suite (Word, Excel, PowerPoint)
• Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred
• Experience with analytics and BI tools such as Looker, Tableau, Google Analytics, Amplitude, or similar platforms.
• Experience with ecommerce marketing operations platforms & tools.

• Competitive base salary
• Performance based bonus
• 25 days holidays
• Hybrid working model
• A dynamic and international working environment
• Laptop and phone
• Budget for Learning and Development