Content Specialist

This role involves executing operational content tasks while ensuring digital and content excellence best practices, such as keyword optimization, content structuring, and continuous improvement, are applied.

Key Responsibilities:

• Content Management & Execution
• Upload, update, and maintain digital assets (imagery, brochures, videos etc), web pages, and product-related content in various CMS platforms.
• Ensure content accuracy, consistency, and alignment with brand and SEO guidelines.
• Manage metadata, tagging, and categorization for better discoverability.
• Content Optimization & Best Practices
• Apply SEO best practices, including keyword optimization, alt text, and metadata improvement.
• Improve content performance by ensuring clarity, usability, and alignment with internal stakeholders and insights from data dashboards.
• Conduct audits to identify outdated, duplicate, or underperforming content.
• Content Restructuring & Process Improvement
• Support content restructuring projects by efficiently migrating, reorganizing, deleting and updating content.
• Ensure correct content mapping and internal linking during structural changes.
• Collaborate with stakeholders to implement improvements in workflows and CMS usability.
• experience

• skills

• Junior to Medior role, around 3 years of experience.
• Technical & CMS Expertise: Strong experience working with asset libraries, webCMS, and product portfolio management tools.
• Operational Execution: Detail-oriented, process-driven, and efficient in handling content updates at scale.
• Digital Knowledge: Understanding of SEO, tagging, content structuring, and performance optimization.
• Attention to Detail: Ability to spot inconsistencies, ensure content accuracy, and maintain quality standards.
• Problem-Solving & Adaptability: Capable of working through content restructuring challenges and implementing process improvements.
• qualifications

HBO

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