Senior Brand Manager EU - Food Service

Over onze klant

Our client is a dynamic and rapidly growing company specialising in high-quality food products, with a strong presence in the Asian cuisine sector. As a key supplier to food service businesses across Europe, they are investing in innovation and new product development to drive customer growth within the Netherlands.

• Develop and implement brand strategies to enhance the brand within the food service sector across Europe
• Conduct market research to understand the needs and preferences of chefs and end users
• Collaborate closely with the sales team to align brand strategies with sales objectives and drive business growth
• Lead the development of New Product Development (NPD) initiatives, working with cross-functional teams including R&D, supply chain, and marketing
• Ensure successful execution of NPD projects within the market, from concept to launch
• Create and execute marketing campaigns tailored to the food service sector
• Build and maintain strong relationships with key stakeholders, including chefs, distributors, and partners
• Monitor market trends and competitor activities to inform strategic decisions
• Oversee the development of promotional materials and product launches
• Ensure brand consistency across all marketing channels and materials
• Analyse and report on the performance of brand initiatives and campaign
• Travel as needed (1-2 times per month) to meet with customers, attend industry events, and collaborate with teams in the UK and EU

• 5+ yrs experience in food service B2B brand marketing within a manufacturer or major food chain (ideally with QSR exposure)
• Strong understanding of the European food service market and culinary trends
• Excellent strategic planning and execution skills
• Proven analytical skills to measure impact and translate data and consumer insights into concrete and actionable plans for internal stakeholders
• Proven track record in launching NPD from ideation to execution in market, delivering sales growth through food service channels
• Entrepreneurial mindset with a hands-on approach, comfortable working in a fast-paced environment with an evolving growth map
• Strong presentation and communication skills, able to craft compelling narratives for customers
• Fluent in English (fluency in French, Spanish, Italian, or Dutch is a plus)
• Willingness to travel within Europe (1-2 times per month) to engage with customers and support business growth initiatives

• Opportunities for growth
• Hybrid working environment